Created Whole Tortillas Video

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Can I Outsource My Life?

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Oh little tortilla blog, how you have been neglected!  I have been too preoccupied and entertained with my new project, The Flight Attendant Life.  Also, with my recent trips to Barcelona and Hawaii, that has left little time to even think about tortillas (and I feel guilty about that).

I’ve realized that what I thought would be a little project of transferring my website to another host and figuring out SEO stuff so Google can find me, is too technical and completely over my head for me.

I was getting so frustrated that my fun and creative project was turning into this dreaded task.  This was supposed to be a hobby, not a chore!  I wasn’t going to deal with this mess, so I found a solution, or what I hope is a solution.  Jury is still out.

Enter the beautiful world of outsourcing and my new exploration into finding other people to do stuff for me.

I recently read a book titled My Life As An Experiment by AJ Jacobs.  Jacobs spends every month engaged in radical lifestyle experiments, from always telling the truth (i.e. You are fat), pretending to be a beautiful women, to outsourcing his entire life.  He outsources disagreements with his wife, interactions with co-workers and editors, and basically anything that he can.  Obviously, he’s going for the humor of it all, but outsourcing is a convenient and efficient way to accomplish tasks, especially in our digital world.  It doesn’t matter so much if the person you are working with is sitting next to you or in Mumbai.  These days more “conversations” happen through text messages than in a verbal manner anyway.

Many individuals as well as large and small companies outsource.  It makes sense.  Why pay $50 an hour for someone to complete a project when you could pay $8?  And, these freelancers work for themselves or other companies so you are not paying for that individual’s health insurance.

I looked at various outsourcing websites, registered with a few, and settled on working with a company/individual I found through Guru.com.  So far, so good.  I’ve submitted my project, received a quote, accepted the project terms, sent over information, and paid the amount agreed upon through the SafePay system Guru uses.

Now, I’m feeling like I’m living my life as an experiment…huh.

You think we could find someone in India to make tortillas for us?  I’m sick of the factory delays.

Other outsourcing websites:

Elance.com
Freelancer.com
ODesk.com

Tortilla Factory Updates: 2

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We are getting closer and closer to opening day.  The equipment was moved into the factory yesterday.  The following are pictures of the latest developments.

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Tortilla Factory Updates

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Here are more up-to-date pictures from the work being done on the factory.

We recently purchased a dough divider that is being shipped from Connecticut. We hope to move the tortilla machine into the space within the next couple of weeks. The goal was to have production going by now, so that Nature’s Food Market & Juice Bar would be able to make their Raw Pumpkin Cheesecakes for Thanksgiving. But, if you contact Wendy at the Market, you may be able to place a special order.

Tim (Created Whole) and Chuck (Nature’s Food Market) have been hard at work everyday getting the place up to health code. If you refer back to a few blog posts ago, you will see what the space looked like a month ago.

In a few weeks we will post before and after pictures.

Our dream is happening!

Website Front Page Photo

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This is an option for our front page of our website. What do you think?

Created Whole Tortilla Factory Press Release

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Click on the following link to see the press release that was created for the opening of the factory.  All of the personal contact information has been removed for privacy purposes.

Press Release Created Whole Foods

What Does “Going Green” Mean?

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Even though Created Whole has been producing tortillas for over two years, with the opening of our new factory, it’s as if we are starting at day one.  With a clean slate, there are a lot of aspects of the business that we need to take into consideration, one of those being creating a “Green” company

The term green is often thrown around, but what does “Going Green” mean?

According to Kaplan, who has written the book Greening Your Small Business, “going green is the implementation of a broad range of policies and procedures focused on conserving and improving the natural environment, both for its own sake as well as to improve business strength and sustainability” (12).

Going green involves adopting a set of guiding principles related to sustainability and implementing practices that support those principles throughout your business.  When it comes to sustainability, there are three elements that are involved:  environmental, economic, and social (Kaplan, 13).

The book offers guidelines and ways to help small businesses go green, emphasizing that companies need to focus initially on aspects of the organization that are already green, while continuing to implement further reaching strategies.

The book outlines 8 key steps to going green, and they are the following:

  1. Commit
  2. Define goals and objectives
  3. Assess your greenness
  4. Assess your risks
  5. Assess your opportunities
  6. Create a Plan
  7. Implement your plan
  8. Communicate

For more resources on the subject of sustainability and going green, please visit EnergySTAR.

Cited

Kaplan, Jennifer. Greening Your Small Business:  How To Improvce Your Bottom Line. 1st Ed. 2009

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