Created Whole Tortillas Video

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Can I Outsource My Life?

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Oh little tortilla blog, how you have been neglected!  I have been too preoccupied and entertained with my new project, The Flight Attendant Life.  Also, with my recent trips to Barcelona and Hawaii, that has left little time to even think about tortillas (and I feel guilty about that).

I’ve realized that what I thought would be a little project of transferring my website to another host and figuring out SEO stuff so Google can find me, is too technical and completely over my head for me.

I was getting so frustrated that my fun and creative project was turning into this dreaded task.  This was supposed to be a hobby, not a chore!  I wasn’t going to deal with this mess, so I found a solution, or what I hope is a solution.  Jury is still out.

Enter the beautiful world of outsourcing and my new exploration into finding other people to do stuff for me.

I recently read a book titled My Life As An Experiment by AJ Jacobs.  Jacobs spends every month engaged in radical lifestyle experiments, from always telling the truth (i.e. You are fat), pretending to be a beautiful women, to outsourcing his entire life.  He outsources disagreements with his wife, interactions with co-workers and editors, and basically anything that he can.  Obviously, he’s going for the humor of it all, but outsourcing is a convenient and efficient way to accomplish tasks, especially in our digital world.  It doesn’t matter so much if the person you are working with is sitting next to you or in Mumbai.  These days more “conversations” happen through text messages than in a verbal manner anyway.

Many individuals as well as large and small companies outsource.  It makes sense.  Why pay $50 an hour for someone to complete a project when you could pay $8?  And, these freelancers work for themselves or other companies so you are not paying for that individual’s health insurance.

I looked at various outsourcing websites, registered with a few, and settled on working with a company/individual I found through Guru.com.  So far, so good.  I’ve submitted my project, received a quote, accepted the project terms, sent over information, and paid the amount agreed upon through the SafePay system Guru uses.

Now, I’m feeling like I’m living my life as an experiment…huh.

You think we could find someone in India to make tortillas for us?  I’m sick of the factory delays.

Other outsourcing websites:

Elance.com
Freelancer.com
ODesk.com

Tortilla Factory Updates: 2

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We are getting closer and closer to opening day.  The equipment was moved into the factory yesterday.  The following are pictures of the latest developments.

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Created Whole Tortilla Factory Press Release

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Click on the following link to see the press release that was created for the opening of the factory.  All of the personal contact information has been removed for privacy purposes.

Press Release Created Whole Foods

What Does “Going Green” Mean?

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Even though Created Whole has been producing tortillas for over two years, with the opening of our new factory, it’s as if we are starting at day one.  With a clean slate, there are a lot of aspects of the business that we need to take into consideration, one of those being creating a “Green” company

The term green is often thrown around, but what does “Going Green” mean?

According to Kaplan, who has written the book Greening Your Small Business, “going green is the implementation of a broad range of policies and procedures focused on conserving and improving the natural environment, both for its own sake as well as to improve business strength and sustainability” (12).

Going green involves adopting a set of guiding principles related to sustainability and implementing practices that support those principles throughout your business.  When it comes to sustainability, there are three elements that are involved:  environmental, economic, and social (Kaplan, 13).

The book offers guidelines and ways to help small businesses go green, emphasizing that companies need to focus initially on aspects of the organization that are already green, while continuing to implement further reaching strategies.

The book outlines 8 key steps to going green, and they are the following:

  1. Commit
  2. Define goals and objectives
  3. Assess your greenness
  4. Assess your risks
  5. Assess your opportunities
  6. Create a Plan
  7. Implement your plan
  8. Communicate

For more resources on the subject of sustainability and going green, please visit EnergySTAR.

Cited

Kaplan, Jennifer. Greening Your Small Business:  How To Improvce Your Bottom Line. 1st Ed. 2009

The Story of June

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It’s August, a month for summer to say goodbye, but still, Bakersfield greets you with a desert dry heat and a sun that tricks you to believe that your sticky skin is bronzing into a tan.  No. Sorry. A sun this hot says a hello with no bronze, only burn.

I’d forgotten the Bakersfield summers of all engulfing heat.  Living at the beach makes for endless, mild summers that flow so seamlessly, one never knows where Summer begins or ends.  I lose track of my days and weeks, thinking Tuesday is Saturday, and not realizing that I do have responsibilities besides riding my bike and walking along the beach.  Not realizing that it’s no longer June.

June was when we planned on starting out as a vendor at the SLO Market Nights, a crowded, shoulder-to-shoulder street fair and farmer’s market that happens every Thursday night, in San Luis Obispo, California.  Preceding June’s entrance, May was when we  hoped to be in our tortilla factory space.  Who knows what April gifted us with, but apparently not anything memorable.  March, greeted us with the purchase of a tortilla machine.

That was five months ago.  So why is there no factory ready?  Where is that agreement with Whole Foods and The Veggie Grill?  What is taking so long?

That, I don’t know.

Five months of waiting.  Waiting with frustration, and a deteriorating mood due to the fact that I don’t even have tortillas to eat (It’s been three months since I’ve eaten a tortilla. This shouldn’t be happening!!!  My dad owns the company!!!).  Wondering what to do to help.  Feeling like there isn’t even a business to call a business.

Today, I saw it again.  I saw the dream, I felt the excitement of progress.  There are other people dreaming with Created Whole and just as excited, if not more, to see us succeed.  Sometimes things happen slower than we think they should, but “shoulds” are rules without relevance.

This is happening.  Seeing the developments made me realize the gravity of how small we are, how much we have to work, and how fast this will grow.  Get ready, there’s a lot of work ahead.

Here are some pictures of the building where we will have our new Tortilla home!

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Facing Your Fears

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The Author, Donald Miller, wrote this on his blog, and it’s relevent.

We don’t normally face our fears willingly. Usually, God has to woo us into the desert. We are either chasing love or some other desire, and we find ourselves in the midst of a situation in which we have very little control. And when we lose control, we go into a mild form of trauma. But the good news is the greatest stories are lived in the desert. The great lives are lived in the places we most fear. If we fear being rejected, the great story has us standing at the door with flowers in our hands, if we fear losing love, the great stories have us letting that person go rather than clinging to them. If we fear taking a chance on a dream, the great stories have us quitting our jobs.

My friend Jeremy Cowart moved from Nashville to LA recently but decided to tell a better story with his move. Rather than packing up the family and making a long, boring drive, he called Jamie Tworkowski from To Write Love on her Arms and made a Fears Vs Dreams tour out of the move. They’d pull the moving van into a town, set up a table, and ask people to write down their fears and dreams on a piece of paper. The result was magical. Andy Davis joined in for a while and soon enough it was a mini-caravan of folks who were no longer interested in running from their fears, but willing to face them in order to live a better story.

So, what is your greatest fear? And don’t you know, the life you want involves taking that huge risk. It’s scary I know, because the truth is it might end in tragedy. But then again, half of Shakespeare’s plays are tragedies, and nobody thinks of him as a fool. He was brilliant.

May half your stories be tragedies too. And may the other half be comedies that work out great. And may they all be beautiful.

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