We’re in the Big League’s Now

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>I’m really excited to announce that you can now buy Created Whole Tortillas at Rainbow Acres Natural Foods on Washington Blvd in Los Angeles. This is our first store location in LA!!!

The store in unpretentious from the outside. Inside, there is a deli and large vitamin and nutrition section, along with groceries and health foods. On Tuesday, May 4, we will be sampling Created Whole Tortillas between 11a-2p. So, go visit Rainbow Acres for your tortillas!

Rainbow Acres on Washington Blvd

The Perilous Times of Farmer’s Market

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>Farmer’s Market is always adventurous. This week, I battled moderate LA traffic to make the drive to Shafter to pick up Tortillas, Pomegranate Juice, and Veggie Wraps (Thanks Nature’s Food Market). New fliers, organizing, errands, random here-and-there tasks…I have literally been two hours past departure time for the last two days. Good thing this isn’t an airline. I’d be fired by now. That being said, I did make it to Farmer’s Market on time.

Wednesdays before market are usually really busy and turn into a late night. Thursday morning comes bright and early; 5:30am. My morning exercise has turned into carrying ice chests up and down stairs and lifting them in and out of cars. The trusty little Toyota can sure fit a lot of stuff.

Someday, maybe we’ll invest in some tortilla transportation, but until then, airlines and mini-mobiles, and even bicycles are doing the job. I had to include the trunk picture because I didn’t have time to take my bike out and put it together before I left in the morning. It definitely adds a dimension of fun.

Anyone care for a ride?

Over the last couple of days, Redondo Beach has been blessed with hurricane force winds. The trashcans, in the alley behind my apartment, added an element of interest to my day.
Here’s a photo of my cute little Thursday morning abode. Someday, along with a new Gringo-mobile, we’ll invest in a more user-friendly tent. I am getting more efficient at the one-woman assembly. Still, every week I hope a knight in armour will valiantly ask to assist me. Maybe, I just need to move my abode to Disneyland. Mickey likes whole wheat tortillas, right?

This week, I changed the set-up a little bit and also added more signs.

Until we get a printed vinyl sign, the acrylic paints and posterboard are very unique.



This metal beverage basket turned into a nice way to display the wraps and pomegranate juice.

I used my Union College business degree to the max through the promotional pricing strategy of whole wheat tortillas and veggie wraps: buy whole wheat tortillas and receive a dollar off the price of a wrap. Thanks Union College.
After clean-up and moving everything back into the garage, the market day ends at about 2:30p. Today was enjoyable, even though it was a bit treacherous towards the last due to the gale force winds. Thankfully, the tent didn’t experience lift-off, which is always a plus. I’m looking forward to next week being just as positive, minus the wind, plus more customers.

Tortilla Talk

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It’s a little bit small as the upload, but I was working on a half-size flyer for the farmer’s market. This is what I’ve come up with so far. I still have another side to finish. I haven’t decided yet if this will be the front or the back. The whole point of this flyer is to get the people that see us at the market to become connected with Created Whole online. The goal is for people to like us on facebook and read our blog, AND we are Twittering as BestTortilla too. So thanks to all of you that are connecting:)

Cheers! Let’s Drink To That

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>What if by grabbing another drink you would increase your energy levels, improve the quality of your skin, keep your muscles and joints lubricated, improve your overall health, make you look younger, and prevent you from overeating? Well take a sip of water, cause water is the magic potion that does all that. With all the technological advances no one has come up with a better liquid, but we tend to replace are water drinking with sodas, coffee, and alcohol.

Proper hydration regulates appetite, because often, when people think they are hungry, the signal is actually thirst. Being properly hydrated can also help you accomplish 25 percent more. Drink 2 cups of water first thing in the morning. This will re-hydrate you after a night of sleep and prepare your digestive juices for a yummy breakfast.

Often, during your day, if you don’t have a water bottle with you, you’ll not get enough to drink. Invest in a stainless steel bottle that you can refill during the day. I love my Klean Kanteen and take it everywhere. It helps me stay hydrated, and I’m also helping the environment by not using plastic bottles that add to the landfills. The bottles come in a variety of colors and sizes. You can find them at REI or buy them online at http://www.kleankanteen.com/.

So, this week, drink more. Your body will thank you!

Whole-y Communion

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Our friend Gerard drove down to help with the market this week. He brought with him pomegranate juice to sell. He is a farmer’s market veteran, and it was so great to have him helping. Our sales have been slow, so I was very appreciative of all the advice and tips he had.

Pomegranate juice has amazing health benefits, and contains more antioxidants than most other fruit juices, red wine, and green tea. Antioxidants are nutrients that help fight and rid the body of free radicals- the gremlins that cause untold damage to your body. You can read about some of the benefits of Pomegranate Juice here.

With the pomegranate juice and tasty tortillas, it was like partaking in Holy Communion. Take a look at the video and some of the market excitement.

http://www.youtube.com/get_player

People are giving us rave reviews about the tortillas (which is so awesome). Gerard says that we have a goldmine of a product. The feedback we have received is so encouraging. Thanks everyone for being a part of this dream and supporting us. You guys rock!

Has Anyone Told You How Special You Are?

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There’s an interesting article about how specialty food product sales have swelled this past year. Sales within the specialty food market are still growing, even with the economic times. This is good news for our extra special tortillas. Retailers are also buying local. Another plus. They reported that 23.4 percent of the foods they sell are local, made within 250 miles of the store. The article has other interesting facts about growth trends and opportunity. Take a look at the article here.

Logo Brilliance

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We’re excited because we finally have a logo!!! Yea! Gary Manly, who is a creative genius, designed the logo for us. Let us know what you think!

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