Can I Outsource My Life?

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Oh little tortilla blog, how you have been neglected!  I have been too preoccupied and entertained with my new project, The Flight Attendant Life.  Also, with my recent trips to Barcelona and Hawaii, that has left little time to even think about tortillas (and I feel guilty about that).

I’ve realized that what I thought would be a little project of transferring my website to another host and figuring out SEO stuff so Google can find me, is too technical and completely over my head for me.

I was getting so frustrated that my fun and creative project was turning into this dreaded task.  This was supposed to be a hobby, not a chore!  I wasn’t going to deal with this mess, so I found a solution, or what I hope is a solution.  Jury is still out.

Enter the beautiful world of outsourcing and my new exploration into finding other people to do stuff for me.

I recently read a book titled My Life As An Experiment by AJ Jacobs.  Jacobs spends every month engaged in radical lifestyle experiments, from always telling the truth (i.e. You are fat), pretending to be a beautiful women, to outsourcing his entire life.  He outsources disagreements with his wife, interactions with co-workers and editors, and basically anything that he can.  Obviously, he’s going for the humor of it all, but outsourcing is a convenient and efficient way to accomplish tasks, especially in our digital world.  It doesn’t matter so much if the person you are working with is sitting next to you or in Mumbai.  These days more “conversations” happen through text messages than in a verbal manner anyway.

Many individuals as well as large and small companies outsource.  It makes sense.  Why pay $50 an hour for someone to complete a project when you could pay $8?  And, these freelancers work for themselves or other companies so you are not paying for that individual’s health insurance.

I looked at various outsourcing websites, registered with a few, and settled on working with a company/individual I found through Guru.com.  So far, so good.  I’ve submitted my project, received a quote, accepted the project terms, sent over information, and paid the amount agreed upon through the SafePay system Guru uses.

Now, I’m feeling like I’m living my life as an experiment…huh.

You think we could find someone in India to make tortillas for us?  I’m sick of the factory delays.

Other outsourcing websites:

Elance.com
Freelancer.com
ODesk.com

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The Story of June

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It’s August, a month for summer to say goodbye, but still, Bakersfield greets you with a desert dry heat and a sun that tricks you to believe that your sticky skin is bronzing into a tan.  No. Sorry. A sun this hot says a hello with no bronze, only burn.

I’d forgotten the Bakersfield summers of all engulfing heat.  Living at the beach makes for endless, mild summers that flow so seamlessly, one never knows where Summer begins or ends.  I lose track of my days and weeks, thinking Tuesday is Saturday, and not realizing that I do have responsibilities besides riding my bike and walking along the beach.  Not realizing that it’s no longer June.

June was when we planned on starting out as a vendor at the SLO Market Nights, a crowded, shoulder-to-shoulder street fair and farmer’s market that happens every Thursday night, in San Luis Obispo, California.  Preceding June’s entrance, May was when we  hoped to be in our tortilla factory space.  Who knows what April gifted us with, but apparently not anything memorable.  March, greeted us with the purchase of a tortilla machine.

That was five months ago.  So why is there no factory ready?  Where is that agreement with Whole Foods and The Veggie Grill?  What is taking so long?

That, I don’t know.

Five months of waiting.  Waiting with frustration, and a deteriorating mood due to the fact that I don’t even have tortillas to eat (It’s been three months since I’ve eaten a tortilla. This shouldn’t be happening!!!  My dad owns the company!!!).  Wondering what to do to help.  Feeling like there isn’t even a business to call a business.

Today, I saw it again.  I saw the dream, I felt the excitement of progress.  There are other people dreaming with Created Whole and just as excited, if not more, to see us succeed.  Sometimes things happen slower than we think they should, but “shoulds” are rules without relevance.

This is happening.  Seeing the developments made me realize the gravity of how small we are, how much we have to work, and how fast this will grow.  Get ready, there’s a lot of work ahead.

Here are some pictures of the building where we will have our new Tortilla home!

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Breakfast Burrito

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Here’s an idea for breakfast: Make some tofu scramble and wrap it up in a Whole Wheat Tortilla, and you got yourself a breakfast burrito.

Try this recipe

Scrambled Tofu

  • 1 lb firm tofu
  • 1 tsp chicken style seasoning (see chicken style season recipe below or use a vegan chicken style seasoning mix)
  • 2 Tbsp each:chopped green bell pepper, onion and sliced olives
  • 1 Tbsp olive oil
  • 4 Created Whole 100% Whole Wheat Tortillas
  • Avocado & Salsa

 

Place olive oil in pan. Add veggies and satay for 2 mins. Add tofu, and mash with a fork. Add seasoning and remaining ingredients.Cook for about 10 minutes over medium heat. Wrap scramble in a warm tortilla. Serve with avocado slices and fresh salsa. Serves 4

Chicken Style Seasoning

  • 4 tsp celery salt
  • 1 tsp turmeric
  • 4 tsp onion powder
  • ½ tsp garlic powder
  • ¼ tsp marjoram
  • 4 tsp parsley flakes, ground
  • Pinch savory
  • ¼ cup salt
  • 1 tsp brown sugar

Mix all ingredients together.Store in airtight container.1 tsp of this seasoning may be substituted for one packet of George Washington Golden seasoning or McKay’s Chicken Seasoning.When substituting for McKay’s Chicken Seasoning, use less salt in recipe.

order tortillas at www.TheBestTortilla.com/order

Make Burritos For Lunch!

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Ethnic foods are gaining in popularity. The Hispanic population is growing faster than the overall population in the United States, and due to this, Latin foods are becoming more popular among consumers. The Hispanic population encompasses 15 percent of the total population in the U.S., and that number is expected to grow to 30 percent by 2050. Sales of Hispanic foods are at 7 billion dollars annually, and expected to rise to 12 billion by 2014.

Until recently, ethnic foods in the natural marketplace were hard to find, but since 1990 the ethnic purchasing power has more than doubled. This generation is the most diverse in American history, and with that diversity comes an opportunity for unique, tasty, and healthy products.

What’s so cool about being in the tortilla business is that we don’t have to educate people on what a tortilla is; everyone knows. I think the surprise comes when people realize that a whole wheat tortilla can actually taste good. One of our biggest compliments is when one of our Hispanic friends or customers say, “I grew up on grandma’s or mom’s homemade tortillas and these [Created Whole Tortillas] are GOOD!”

We are really blessed to be entering the market at this time, with such an exceptional product. The opportunities ahead of us are limitless.

Make burritos for lunch!
www.thebesttortilla.com/order

information and facts taken from the following articles:
Ethnic Cuisine Heats up Naturals Market
Hispanic Foods Heat up the Market

Why Not Tortillas?

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A similar post has appeared in our blog addressing howwe got started in the tortilla business.When people ask us how we got into the tortilla manufacturing business, they are often searching for some explanation regarding a certain ethnic background. It only makes sense, right? Well, we don’t have any Central or South American background. Our background is living on a farm in the San Joaquin Valley, driving tractors through the fields, and flying airplanes. What we do have is a knowledgeable dietitian on staff and an interest in health.

Typically, people with our background, don’t make tortillas. Created Whole is nothing typical. We are breaking stereotypes. We are going to big manufacturers who tell us that what we are doing is impossible, but we know it’s possible. We have people that have grown up eating “mama’s tortillas” tasting ours and telling us Created Whole Tortillas are incredible! A product like this has to go to the masses. We are determined not to waste the potential at our fingertips and what God has blessed us with.

Wheat tortillas are the fastest growing product line, not only in the tortilla industry, but in the entire grain products industry. 62 percent of the food industry, both commercial and non-commercial businesses, reported using tortilla products in their operations. People are requesting whole wheat tortillas in restaurants and food establishments. People are expecting great tasting products that are also healthy. Tortillas are versatile and consumable. They are eaten at breakfast, lunch, and dinner, as an appetizer, entree, dessert, or snack. With our background in health, along with an exceptional product, and industry timing, it’s only natural that we should enter this market.

So maybe instead of asking “Why tortillas?”, we should ask, “WHY NOT TORTILLAS?

Full-Time Tim

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Tortillas eventually, or more like, initially enter most social conversations. It’s so hard not to talk about Created Whole for us, because this company is something that we are so passionate about.

Tortillas travel everywhere with us. A couple of weeks ago, the flight attendants of the family (Brenda and Kara), were grabbing lunch at Baja Fresh at LAX, and the young woman in line just happened to ask, “Do you ladies know if they have whole wheat tortillas?” Smiling, Kara says, “No they don’t, but I do,” while rapidly explaining about the tortilla business, and frantically trying to find a business card. Not having any business cards and only two tortillas left, she handed over the tortillas with the website written on a napkin. This business has comical moments to say the least.

Tim received a phone call last week from a woman who says she’s praying for us to get into Trader Joe’s and praying that we will be successful. She loves the tortillas. Stories like this have been happening for us everyday. From the random people we encounter, to our regular customers at farmer’s market, we need these affirmations.

This past week, Brenda was in Santa Barbara for work, and Tim was in Utah or somewhere, and Kara was enjoying the wonderful island of Oahu. Our lives are a little nutso. It’s a challenge to build a business when there isn’t someone dedicating all of their time to just tortillas. Three months ago, we set a goal that Tim would be our full-time employee by the end of the summer. We’ve needed him full-time for awhile, but he hasn’t wanted to let go of the security of his job. So, it’s the end of the summer.

Every time the three of us (Tim, Brenda, Kara) get together to talk about the future of tortillas, each one of us has a, “You’ll-never-guess-what-just-happened-to-me-story.” There some pretty exciting opportunities “in-the-works” right now that can’t be shared at this time on such a public forum, but the one thing I can say, is that things look good. There’s a lot to be done. So much so, that we had an intervention with Tim, and he’s done working for anyone but Created Whole.

Congratulate Tim on his new position as full-time Director of Operations/Production!

Whole-y Communion

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Our friend Gerard drove down to help with the market this week. He brought with him pomegranate juice to sell. He is a farmer’s market veteran, and it was so great to have him helping. Our sales have been slow, so I was very appreciative of all the advice and tips he had.

Pomegranate juice has amazing health benefits, and contains more antioxidants than most other fruit juices, red wine, and green tea. Antioxidants are nutrients that help fight and rid the body of free radicals- the gremlins that cause untold damage to your body. You can read about some of the benefits of Pomegranate Juice here.

With the pomegranate juice and tasty tortillas, it was like partaking in Holy Communion. Take a look at the video and some of the market excitement.

http://www.youtube.com/get_player

People are giving us rave reviews about the tortillas (which is so awesome). Gerard says that we have a goldmine of a product. The feedback we have received is so encouraging. Thanks everyone for being a part of this dream and supporting us. You guys rock!

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