Why Not Tortillas?

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A similar post has appeared in our blog addressing howwe got started in the tortilla business.When people ask us how we got into the tortilla manufacturing business, they are often searching for some explanation regarding a certain ethnic background. It only makes sense, right? Well, we don’t have any Central or South American background. Our background is living on a farm in the San Joaquin Valley, driving tractors through the fields, and flying airplanes. What we do have is a knowledgeable dietitian on staff and an interest in health.

Typically, people with our background, don’t make tortillas. Created Whole is nothing typical. We are breaking stereotypes. We are going to big manufacturers who tell us that what we are doing is impossible, but we know it’s possible. We have people that have grown up eating “mama’s tortillas” tasting ours and telling us Created Whole Tortillas are incredible! A product like this has to go to the masses. We are determined not to waste the potential at our fingertips and what God has blessed us with.

Wheat tortillas are the fastest growing product line, not only in the tortilla industry, but in the entire grain products industry. 62 percent of the food industry, both commercial and non-commercial businesses, reported using tortilla products in their operations. People are requesting whole wheat tortillas in restaurants and food establishments. People are expecting great tasting products that are also healthy. Tortillas are versatile and consumable. They are eaten at breakfast, lunch, and dinner, as an appetizer, entree, dessert, or snack. With our background in health, along with an exceptional product, and industry timing, it’s only natural that we should enter this market.

So maybe instead of asking “Why tortillas?”, we should ask, “WHY NOT TORTILLAS?

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Get To Know The CEO

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With his contagious laughter and “kid-at-heart” personality, he’s more than just fun to be around. He can be an all out riot! He’s easy going, but far from lazy. He’s sharp and determined, displays strong character and kindness in all that he does and pursues. He’s the owner. He’s the tortilla recipe master. He’s Tim Mulder.

Tim Mulder is a professional pilot, lover of the outdoors, and a health enthusiast. Before he was old enough to drive a pickup truck, he was driving a large wheat harvester in the dusty wheat fields of the San Joaquin Valley. Early on in his married life, Tim became captivated by a study of the ancient scriptures and the health secrets found in them. Combining this study and the science of health he began living and sharing what he discovered.

Convinced that if people would live more closely to the way God made the foods found in nature, he dreamed of one day creating a food company that lived and practiced in their manufacturing methods the health principles that he found to be true and that he practiced in his own life. With the abundant refining of grains and cereals in the American diet, he was sure that manufacturers needed to reduce the use of preservatives and the refining of wheat.

“For years I felt a need and urge to manufacture food the way you would if health were your primary value instead of shelf-life or simply profit,” Tim explains. With this in mind, he dreamed of creating his own food manufacturing company. So, with the encouragement of his wife Brenda, daughter Kara, and son Bryan, Tim began tinkering in the family’s kitchen, perfecting and scaling the whole wheat tortilla recipe that he had been making in his own home for over 25 years. A simple, yet nutritious recipe became “Created Whole”. Tim’s dream of becoming an industry leader in freshly manufactured food products began moving towards reality. The journey is only beginning, and Tim believes that someday, through Created Whole, he and his family will be able to touch many peoples’ lives with the truths of health in countries all around the world.

Tim’s life is more than just tortillas. He also enjoys working in his garden and tending to his orchard of fruit trees, and recently became a certified grower, which enables him to sell produce at farmer’s markets. He loves to backpack, windsurf, play tennis, hang glide, and spend time with his wife Brenda. He’s an amazing man, an amazing husband, and an amazing father. As the CEO of Created Whole, this company is in good hands!

There’s A "Supermom" Behind Every Super Tortilla

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Brenda Mulder is known for her caring and loving spirit, laughter, and her amazing ability to multi-task. (Some have nicknamed her “Super Mom”. I’m still trying to figure out how she does it all). She is not only one of the main cheerleaders in the business, but also the inspiration and go-to-gal when it comes to Created Whole and anything nutrition. Brenda’s interest in health and nutrition, that started many years ago, has laid the foundation for Created Whole. Read on to get to know more about her!

Brenda Mulder is a Registered Dietitian with a passion for helping people achieve their lifestyle goals. With a background in health and wellness and a personal commitment to apply positive lifestyle principles in her own life, she encourages her clients to take care of their health and live well. Brenda’s background includes work as a Clinical Dietitian in the Hospital setting and in Long Term Care, Health Education and Wellness, and Nutrition Consultation for individual clients.

Currently: The owner of Quality Life Design, where she specializes in consulting individuals on healthful living principles that will give them an improved quality of life. She also enjoys her new “mini vacations” with her recent job addition and adventure of being a flight attendant for SkyWest Airlines.

Hobbies: Loves to cook. Has cooked healthy foods for family for over the past 30 years. Enjoys being creative through art, sewing, and crafts. Likes the outdoors, hiking, camping, and loves to travel.

Loves to give, help others, and be a blessing to those around her. Brenda has a desire to make a difference in this world. She feels that one way she can give back is by encouraging people to follow healthy lifestyle principles that will be a blessing in their lives.

She tweets about nutrition and health @BrendaMulder