Logo Brilliance

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We’re excited because we finally have a logo!!! Yea! Gary Manly, who is a creative genius, designed the logo for us. Let us know what you think!

You Can Win Free Tortillas!!!

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>You know that game people play at parties or family-get-togethers where you guess how many jellybeans are in a jar? Well, how bout’ a little twist on that game…

How Many Tortillas Can a Flight Attendant Fit in a Rollerboard?

This is the actual image of my little Briggs and Riley rollerboard chalked full of Created Whole Tortillas.

So, for all of you tortilla lovers out there, this is the task:

  1. Take a guess of how many Whole Wheat Tortillas (just tell me how many dozen) were in this suitcase
  2. Email your guesstimate to createdwhole@gmail.com, along with your address.

The person that either hits the number right on, or is the closest, will recieve 2 dozen Created Whole Tortillas FOR FREE!!!!

Rules include:

  1. Tell all your friends
  2. 1 guess per person
  3. Guesses must take place on or before, April 1st, 2010. Winner will be announced April 2nd!
  4. There will be only 1 winner so if more than one person has made the same numerical guess, the email that was received first will be taken.

Have fun!!!

www.thebesttortilla.com birth to Wholeness!!

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>This is your chance to be a part of the history of the development of Created Whole growth. Visit our new website at www.thebesttortilla.com and give us your ideas.

Join the movement! Stamp out the White! Eat, order and share the Created Whole difference…

How Do You Make A Tortilla Choice?

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>It’s been a few days since my last post. I have been working on the business plan, pricing, and sales forecasting, as well as doing research.

Over the last week, I have been hitting the grocery stores to see what tortilla products are on the market. How does the consumer know what is “good?” To trust just the label may not clearly state the product that it represents. Food manufacturers can use deceptive tactics when it comes to food labeling.

I was in Whole Foods Market, taking some tortilla notes on my iPod, when two women walked up. The younger said, “Oh, they must be out of them. They should be right here.” Curious, I asked, “How do you know which one is good?” They proceeded to tell me which tortilla they were searching for and how great they were feeling since going gluten-free. The encounter was insightful, and it brought to my attention the gluten-free food boom. It’s important to think about how this could affect our business.

So, I need to enlist your help with this research
Here are some questions that you can help answer.

  1. Do you buy tortillas, and if so, what kind?
  2. How do you make your choice?
  3. What is your choice based on (price, packaging, ingredients, habit, recommendation, other)?
  4. If you don’t purchase tortillas, why not?

Name This Baby


>Many of my friends are at that stage of life where they are spending 9 months of the year making lists of names for a little munchkin; their new little munchkin. Of course they cannot let the little darlin’ pop out unnamed, or remain that way for too long, so they think up adorable names like Emma Joy or Andrew Chase. Inevitably, someone will ask the question, “Does Emma have a special meaning?” In our society, names have significance. Names create an identity and gift someone a sense of individuality. This is not only true for people, but also for companies. Currently, I have no need to make a baby name list, but I do find myself needed to name a significant and newly developing aspect of my life: a flour tortilla business. The experts say that a name can make one the talk of the town or doom it into failure and anonymity. KnowledgeWorx You Know! has compiled a list of companies and the origin of their names. It’s pretty interesting to think about how colossal giants like Google or Apple became identified. A friend, Jared C., came up with the name Unleaven Heaven: cute and catchy. Great for a blog name, but does it work for a specific product? Is it a great name for a whole wheat tortilla? Not so sure, but I’m feeling the pressure, because how does one launch a business without a name? One doesn’t. This is number one priority. This baby has to be named!

The question that you can help answer is:

“What would you name a 100 percent whole wheat flour tortilla?”

Here is a picture of qualities that we believe are inherent to our product.

We need a name for our tortillas! Give us your ideas!