Even though Created Whole has been producing tortillas for over two years, with the opening of our new factory, it’s as if we are starting at day one.  With a clean slate, there are a lot of aspects of the business that we need to take into consideration, one of those being creating a “Green” company

The term green is often thrown around, but what does “Going Green” mean?

According to Kaplan, who has written the book Greening Your Small Business, “going green is the implementation of a broad range of policies and procedures focused on conserving and improving the natural environment, both for its own sake as well as to improve business strength and sustainability” (12).

Going green involves adopting a set of guiding principles related to sustainability and implementing practices that support those principles throughout your business.  When it comes to sustainability, there are three elements that are involved:  environmental, economic, and social (Kaplan, 13).

The book offers guidelines and ways to help small businesses go green, emphasizing that companies need to focus initially on aspects of the organization that are already green, while continuing to implement further reaching strategies.

The book outlines 8 key steps to going green, and they are the following:

  1. Commit
  2. Define goals and objectives
  3. Assess your greenness
  4. Assess your risks
  5. Assess your opportunities
  6. Create a Plan
  7. Implement your plan
  8. Communicate

For more resources on the subject of sustainability and going green, please visit EnergySTAR.

Cited

Kaplan, Jennifer. Greening Your Small Business:  How To Improvce Your Bottom Line. 1st Ed. 2009

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