>The other day I was looking over, updating, and revising the business plan. Towards the beginning of the business plan, we have our company goals and objectives. Just wanted to share them with you:

Created Whole Goals and Objectives
  • To create a movement of public demand for more natural, healthful, and nutritious food manufacturing methods
  • To improve the quality of life, health, and financial status of our employees and customers
  • To be innovative and forward thinking
  • To serve our employees first and customers second
  • To create a culture that is fun, uplifting, and one that people want to work in
  • To offer job opportunities for men and women with past criminal records
  • To positively impact our customers and community
  • To practice sustainable business, “go-green”, and have low impact on the environment
  • To make the best tasting, highest quality tortilla on the market
  • To expand our line of whole wheat tortillas to include additional products
  • To become a household name
  • To be sold at a national level that includes accounts with stores like Trader Joe’s, Whole Foods, and Costco
  • To have Created Whole Tortillas used in fast food establishments like Taco Bell, Chipotle, and Veggie Grill.
  • To establish joint ventures with frozen burrito manufacturers like Evol Burritos
  • To have agreements with Starbucks and other cafes where Created Whole Tortillas are used for pre-made wraps.
  • To be part of Allegiant Airlines “Buy on Board” program as sandwich wraps.